Visit and be sure to mention Shark Tank Blog to get a free subscription to Fast Company or Entrepreneur magazine.* He’s been featured in publications including Entrepreneur Magazine, Entrepreneur Online, Small Business Trends Online, The Washington Post, Crain’s Chicago Business & American Express Open Forum. He’s been listening and helping small businesses grow exponentially since 2002 using a creative combination of finance tools. With a superior product, a nimble team of experts and Shark Tank viewership, Gilpin secured a winning combination that should pave a nice future for SignalVault.ĭan Casey, founder and CEO of, believes every business has a story to tell. Goliath brands can be daunting competition. Mark Cuban even commented how challenging it can be for companies that have a “consumer product and think money will be made in enterprise.” With experts in consumer and enterprise sectors on his team, Gilpin has a huge advantage in stealing market share from ID Stronghold. Leveraging Lori Greiner’s QVC connection to target consumers and Robert Herjavec’s security expertise focused on enterprise, Gilpin will be able to simultaneously target both markets. With careful negotiation, he happily offered 25% equity to score his dream team. Knowing there are two distinct target markets for his product, he came into the tank with a clear goal. This is when Gilpin maximized his Shark Tank moment. SignalVault needs an aggressive plan to take over market share from ID Stronghold. The “Shark Effect,” however, has a limited timeframe. This takes SignalVault from an unknown brand sitting on the shelf to a recognized leader in the industry. Get Brand ExposureĬlearly, the season premiere of Shark Tank exposed millions of viewers to SignalVault and allowed Chris Gilpin to fully explain product benefits. This provides consumers a better solution to security concerns without dictating fashion. One card protector keeps all the credit cards in my wallet secure. Using the wallet of my choice, I simply slip the credit card sized SignalVault into my wallet. Welcome industry newcomer SignalVault specializing in data security NOT fashion accessories. Why should I have to buy a wallet that I don’t like to protect my data with ID Stronghold? There’s a multi-billion dollar industry catering to the fashion whims of the wallet world. In my opinion, their selection of wallets looks dated. ID Stronghold’s product line focuses on a wide array of wallets and sleeves. How is underdog SignalVault expected to compete with this powerhouse brand? Make a Better Product Competitor ID Stronghold dominates the industry with 80% market share. His product uses e-field technology to detect and disrupt signals trying to steal information. Chris Gilpin of SignalVault is on a mission to protect customers against these types of “crowd hackings” happening at popular locations all over the country. We now live in an era of electronic pick-pocketing where thieves with scanners can steal our credit card information without ever touching our wallet. Guest Post on how SignalVault can beat competitor ID Stronghold by Dan Casey
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